top of the maintain: alex fashion and park assingment

Unit Title/s	31: Specialist Location Photography 1: Visual Recording
Qualification	BTEC Level 3 Extended Diploma in Art &Design (Photography)
Assessor	Alex Drozd
Start Date	Week 25	23^rd January 2014
Deadline Date	Week 31	15^th May 2014
Feedback Date	Week 34	19^th June 2014

Assignment 1	LOCATION 1: Produce Location photos on a theme
This assignment covers the following Grading Criteria 31: Specialist Location Photography (ALL) 1: Visual Recording (ALL) [See Assessment Criteria section for details]
The purpose of this assignment is to: 31: Specialist Location Photography This unit aims to develop learners’ skills through experience in selected types of specialist location photography. Learners will create specialist location photographs whilst developing their understanding of the types of specialist location photography. Learners will review their own work with reference to the professional requirements of the identified types of specialist location photography. 23: Photographic Media, Techniques & Technology This unit aims to extend learners’ ability to select and visually record from a range of sources in order to communicate information to different audiences, using appropriate presentation methods and for a range of specific purposes.
Scenario: You have experienced a range of photography during the course of your study. You have experienced a range of locations, tried different approaches in the studio as well as experimenting with a range of techniques including HDR and techniques such as light painting. For this assignment you will be given a short timescale to create images for a client. You will need to research and plan very quickly in order to make a presentation on your ideas. You will then be given some dates in which to create the images and a final deadline for the project. Success is dependent on both your organisation skills as well as the ability to create good work in a short timescale.
The Brief You have been asked by the college to create fashion images to be presented at the Fashion show and/or in your portfolios. The photographs are to be used for a display at the Fashion Show at the college and in publicity material thereafter. You will need to engage with the process, plan and produce the images accordingly. This will involve research and planning, meeting with fashion students and agreeing the scope of the project. It may also include making test images to practice some techniques e.g. flash on location. You will need to present your ideas where you will need to outline your ideas and agree dates for the photo-shoots and the final submission of your project.

Task 1	Proposal	Completion Date: March 27th
· Initial ideas: Area for development (what you are going to photograph and why),Location recce, plans, · Research: Style of photographs to be taken · Plan: Plan your location photos – this will include proposed dates for your photoshoots as well as contingency plans for poor weather, illness etc · Present: Pitch your idea to the clients. (U31: P1, M1, D1, P2, M2, D2 – U1: P1, M1, D1, )
Task 2	Production	Completion Date: 15^th May for the photoshoot, 12^th, 13^th June for the Fashion show
· Production: Take the photographs, ensuring that the photos are well exposed, balanced for colour, sharp and well lit (where applicable) · Computer – Photoshop etc - use the software to finalise the images (U30: P2, M2, D2, – U1: P2, P5 )

Task 3	Presentation	Completion Date: 12^th, 13^th June and final exhibition (TBA)
· Discuss the work you have created, relate it to the images you have researched and used to present your ideas · Describe and evaluate your working practices, identify areas which could be improved (U30: P4, M4, D4 – U1: P3, P4)

Assignment evidence		Tick when complete
Task 1	· Proposal - This includes picture research, location recce, floor plans, shooting plans, equipment lists etc.
Task 2	· Production: take the images agreed to negotiated timescale
Task 3	· Presentation: of the images and the process. Discuss and evaluate the processes you have used to create your images
All of the above Tasks will provide the necessary evidence for the units listed below as outlines in the Tasks section:

Unit 31: Specialist Location Photography

To achieve a pass grade the evidence must show that you are able to:	To achieve a merit grade the evidence must show that, in addition to the pass criteria, you are able to:	To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, you are able to:
P1 categorise different types of specialist location photography	M1 compare different types of specialist location photography with reference to typical locations	D1 evaluate different types of specialist location photography with well-documented reference to typical locations
P2 present ideas for specialist location photography	M2 present developed ideas, for specialist location photography which are planned effectively	D2 present innovative and comprehensively planned ideas for specialist location photography
P3 produce specialist location photographs that realise planned intentions	M3 produce specialist location photographs which are planned effectively	D3 produce imaginative specialist location photographs which fully realise planned intentions
P4 review and describe own working practices.	M4 justify ideas and working practices.	D4 evaluate ideas and practices

Unit 1: Visual Recording in Art & Design

To achieve a pass grade the evidence must show that you are able to:	To achieve a merit grade the evidence must show that, in addition to the pass criteria, you are able to:	To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, you are able to:
P1 identify primary and secondary sources for recording	M1 research and respond to independently selected sources, consistently showing effective visual recording skills	D1 demonstrate independence, innovation and individuality in evaluating and using sources, integrating visual recording skills and in-depth understanding in communicating information
P2 record visually	M2 show an individual approach to communicating, comparing, illustrating and expanding information and presenting work in a coherent and appropriate creative format.
P3 discuss visual recording in others’ work
P4 review own visual recording
P5 develop visual recording to produce effective outcomes

This brief has been verified as being fit for purpose
Assessor	Alex Drozd
Signature		Date
Internal verifier
Signature		Date

My question for the fashion shooting job

Research, What is fashion?

Meeting with the manger to see what they want

Researching and planning

Showing the manger the photo examples and planning for final shoot

Plans for poor weather change

Finally pitching the ideas with the fashion group and fixing the final dates for the shooting and the cost

final shooting took place at Bewdley museum near Kidderminster.

addresss, - Load St, Bewdley, Worcestershire DY12 2AE

1. Researched, What is fashion?

Fashion creates identity more of an icon.

Controls lives of some people
More of a trap of what you should be wearing due to advertisement, that includes photography’s work

Fashion designers work along with photography’s so their work can be shown to the public, what you should be wearing, what makes you look beautiful and stand out from the rest of the crowd.

Fashion advertising starts at a very young age i.e. as a baby when your families choose your colour-graded garments. Fashion has lots of power over each of us if we allow, mainly at a young age.

Fashion makes us stand out of a crowd or hide us in a crowd for example,

Uniforms hide people

A prisoner has a uniform different from a prison guard, just as other people’s uniforms in life such as, nurses, doctors, cleaners and lab workers.

Uniforms are usually geared towards health and safety and as a job identity.

Fashion makes one stand out

Fashion that makes us stand out is more geared as a personal identity

People who want to look different and want to be noticed for example, celebrities, people who love fashion etc..

How well off are you?

With fashion-outfits one can see how well off you are or not so well of,more of a class status.

Power of fashion

Fashion is a very powerful changing industrial market, were lots of jobs are available and lots of money to be made and can be a stress full job.

There is a lot to keep up with, as the fashion world is a very fast changing industrial.

Power of fashion two

It also controls you body size as most garments that go on the catwalk and later come into shops are usually in sizes 10 to 12 and in some cases a size 14 maybe can be ordered with extra money.

So the question one should ask themselves, what is beautiful

2. Meeting with the manger to see what they want

After meeting with the manger we decided an outdoor location where there was a lot of land and trees plants etc as the students were wearing casual outfits and they were in there 20’s.

Researching and planning the shoot

A lot of research went into the job as we went out to test shoots, used a tripod, flash gun etc
a) went to custard factory
b)city center by water fall
c)canon hill park
d) mail box if it was raining,( this was plan B)

See images below.

The images below were taken with a flash gun and a Nikon camera and a normal lens up to 55mm but taken at different angels and to get different affect.

In the lower section the flash gun was used so it the white ceiling to give that smooth light effect to the whole picture.

In my set of images used Photoshop to match the colours of the garment of the model to blend in with the outfit and tried to make the images unique and stand out like the photographer David Bailey who is an English photographer.

one on the left has more shadows of the metal chair than the one on the right image

this one on the above had more light on the trouser, shoes and face depending what is the main garment is to be focused on.

only half of the body if a hat was to be seen worn etc.

3 locations were planed city center by the water fall, cannon hill park and botanical gardens.

City center by the water fall was too crowed and even if we did go in the morning or evening we could not control the public passing by etc and we could not make a plan B if the weather went, raining etc. So that was out

Cannon Hill Park was good location but permission was required and insurance so, we wanted something different so finally in the end went to Bewdley museum near
Kidderminster and paid the Bewdley museum for the day. The images are the final shoots that were shoot at the Bewdley museum.

The light is more on the face of one model and very less on the other model because i wanted it to be different and stands out plus eye catching and make the viewer think why the light is on one model only. i also liked the tulips colour simlar to thfe modules lip colour.

Shaun Alexander photographer has done a similar photo with lighting only on one module. see below.

http://www.picturesbymom.com/wp-content/uploads/2013/03/spring-photo-colors.jpg

this above image is by Shaun Alexander photographer

lavar@livingphotography.net

http://www.livingphotography.net/wp-content/uploads/2014/05/Beauty-bench.jpg

this web for B

AND WHITE IMAGE

park photo box used as a bench

this image is strong and i liked the way the lady model is looking at the man model and claiming her space and in the middle of two models you can see the back of the models print on the jacket which is the main focus of the jacket yet the image looks so real.

i believe if the 3 modules were in a triangle pose may have be better but, this one is unique.

image is of the 3 models standing in their causal outfits and trainers.

framing the 3 models within a circle. image has been cropped and one below is the original

below are examples, if you want the background or images to remind a buyer of a popular seen, like a wake - up for the brain a encouraging to buy that may not want to buy.