Thursday 25 September 2014


Unit Title/s
31: Specialist Location Photography
1: Visual Recording 
Description: scc_final.jpg
Qualification
BTEC Level 3 Extended Diploma in Art &Design (Photography)
Assessor
Alex Drozd
Start Date
Week 25
23rd January 2014
Deadline Date
Week 31
15th May 2014
Feedback Date
Week 34
19th June 2014


Assignment 1
LOCATION 1: Produce Location photos on a theme
This assignment covers the following Grading Criteria
31: Specialist Location Photography (ALL)
1: Visual Recording (ALL)
[See Assessment Criteria section for details]
The purpose of this assignment is to:

31: Specialist Location Photography
This unit aims to develop learners’ skills through experience in selected types of specialist location photography. Learners will create specialist location photographs whilst developing their understanding of the types of specialist location photography. Learners will review their own work with reference to the professional requirements of the identified types of specialist location photography.

23: Photographic Media, Techniques & Technology
This unit aims to extend learners’ ability to select and visually record from a range of sources in order to communicate information to different audiences, using appropriate presentation methods and for a range of specific purposes.
Scenario:
You have experienced a range of photography during the course of your study. You have experienced a range of locations, tried different approaches in the studio as well as experimenting with a range of techniques including HDR and techniques such as light painting.

For this assignment you will be given a short timescale to create images for a client. You will need to research and plan very quickly in order to make a presentation on your ideas. You will then be given some dates in which to create the images and a final deadline for the project.

Success is dependent on both your organisation skills as well as the ability to create good work in a short timescale.
The Brief
You have been asked by the college to create fashion images to be presented at the Fashion show and/or in your portfolios.  The photographs are to be used for a display at the Fashion Show at the college and in publicity material thereafter.

You will need to engage with the process, plan and produce the images accordingly. This will involve research and planning, meeting with fashion students and agreeing the scope of the project. It may also include making test images to practice some techniques e.g. flash on location.

You will need to present your ideas  where you will need to outline your ideas and agree dates for the photo-shoots and the final submission of your project.


Task 1
Proposal
Completion Date: March 27th
·       Initial ideas: Area for development (what you are going to photograph and why),Location recce, plans,

·       Research: Style of photographs to be taken

·       Plan: Plan your location photos – this will include proposed dates for your photoshoots as well as contingency plans for poor weather, illness etc

·       Present: Pitch your idea to the clients.

(U31: P1, M1, D1, P2, M2, D2  – U1:  P1, M1, D1, )
Task 2
Production
Completion Date: 15th May for the photoshoot, 12th, 13th June for the Fashion show
·       Production: Take the photographs, ensuring that the photos are well exposed, balanced for colour, sharp and well lit (where applicable)

·       Computer – Photoshop etc  - use the software to finalise the images

(U30: P2, M2, D2, – U1:  P2, P5 )

Task 3
Presentation
Completion Date: 12th, 13th June and final exhibition (TBA)
·       Discuss the work you have created, relate it to the images you have researched and used to present your ideas
·       Describe and evaluate your working practices, identify areas which could be improved

(U30: P4, M4, D4  – U1: P3, P4)

Assignment evidence
Tick when complete
Task 1
·       Proposal -  This includes picture research, location recce, floor plans, shooting plans, equipment lists etc.

Task 2
·       Production: take the images agreed to negotiated timescale

Task 3
·       Presentation: of the images and the process. Discuss and evaluate the processes you have used to create your images

All of the above Tasks will provide the necessary evidence for the units listed below as outlines in the Tasks section:









Unit 31: Specialist Location Photography
To achieve a pass grade the evidence must show that you are able to:
To achieve a merit grade the evidence must show that, in addition to the pass criteria, you are able to:
To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, you are able to:
P1 categorise different types
of specialist location
photography

M1 compare different types
of specialist location
photography with reference
to typical locations
D1 evaluate different types
of specialist location photography with well-documented reference to typical locations
P2 present ideas for specialist location photography
M2 present developed ideas,
for specialist location
photography which are
planned effectively
D2 present innovative and
comprehensively planned
ideas for specialist location
photography
P3 produce specialist location photographs that realise planned intentions
M3 produce specialist location photographs which are planned effectively
D3 produce imaginative specialist location photographs which fully realise planned intentions
P4 review and describe own
working practices.
M4 justify ideas and working
practices.
D4 evaluate ideas and practices

Unit 1: Visual Recording in Art & Design

To achieve a pass grade the evidence must show that you are able to:
To achieve a merit grade the evidence must show that, in addition to the pass criteria, you are able to:
To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, you are able to:
P1 identify primary and
secondary sources for
recording

M1 research and respond
to independently selected
sources, consistently showing
effective visual recording skills

D1 demonstrate independence,
innovation and individuality in
evaluating and using sources,
integrating visual recording skills
and in-depth understanding in
communicating information
P2 record visually

M2 show an individual approach to communicating,
comparing, illustrating and
expanding information and presenting work in a coherent and appropriate creative format.

P3 discuss visual recording in others’ work


P4 review own visual recording


P5 develop visual recording to produce effective outcomes



This brief has been verified as being fit for purpose
Assessor
Alex Drozd
Signature

Date

Internal verifier

Signature

Date


Wednesday 17 September 2014

research on fashion photograpy









original



https://fstoppers.com/post-production/frequency-separation-fashion-photographer-retoucher-elena-jasic-3784



Paris-born, New York-based photographer Alix Malka could drop some pretty ritzy names, if he wanted to. The highly respected photo-snapper has photographed pretty much everybody from Cindy Crawford to Lindsay Lohan, worked with Helmut Newton and Richard Avedon, and was Thierry Mugler's right-hand man for many years. Not to show off. Shooting editorial (Harper's and Vogue) as well as advertising, portrait and fashion aplenty, it's hiis super-stylised, colourful and sophisticated beauty photography that really stands out. i hope you like these fashion photography examples





fantastic-beautiful-creative-fashion-photography-alix-malka-colorful


fantastic-beautiful-creative-fashion-photography-alix-malka-colorful