Task 1
|
Notes
|
Complete
|
Work out your progression
goals – life plan and what considerations e.g. fees grants etc and create a
document to help plan your portfolio (U10: P1, M1, D1, P3, M3)
|
Showcase my photography arts and abstracts, need help, so far had no help or advise
work art surrealism abstracts portraits -arts Council England Looking level 4 and above art courses etc. have appointment 17th Wednesday 10am course frees and loans find out after |
|
Think about the audience
i.e. a university interview will be a different audience to clients (U4: P4)
|
public and artists, university - lecturers |
|
Research into career
opportunities to help inform your plan these could be progression from a
degree programme onto employment (U10: P1, M1, D1, P3, M3)
|
freelance photographer - need work experience need help don't have want to open face book - need advise commercial photographer http://www.talktothepress.co.uk/sell-my-story/sell-your-images |
|
Look at portfolios –
physical and on-line/digital – decide on the type of portfolio which best
suits your needs and start to plan the contents and look of the portfolio
(U10: P1, M1, D1, P3, M3)
|
portfolio A3 AND A4 around 12 pages.
physical portfolio p.1 - art p2- fine art 3-abstract art music entertainment (wedding ) planes buildings landscape models- portraits, fashion animals weddings |
|
Task 2
|
Notes
|
Complete
|
Decide what ‘old’ work is to
be included and gather the work into one place/folder
|
1***. need to gather last years work - Alex needs to give me all my images from last year that the technicians asked him to save for me so i can see what i need to put in my portfolio, that i have asked on severl occasions **** |
|
From your work on personal
progression decide on what area/specialism to develop e.g. fashion
photography
|
lighting on portrait and working on where to crop the images to get the best image and shadows |
|
Research, plan, produce,
post produce a body of new work (this is explained in the next few steps)
|
||
Once you have decided the
nature of your personal project you will need to select the work of at least
2 other practitioners and create a presentation which outlines their work and
how you intend to use these sources to inform your own work (U6: P1, M1, D1)
|
||
The presentation should also
include an analysis of the use of materials and equipment in the work of
others as well as how they have use visual language to convey meaning or
promote an idea. (U4: P1, M1, D1, P3)
|
Fffffff
|
|
Create a project plan for
the portfolio. This should detail the work you intend to produce but also
timescales, schedules, risk assessments etc. You will need to negotiate this
plan with your tutors. (U6: P2, M2)
|
||
Create the work for the
portfolio. This is not the finished work but should show evidence of experimentation
and development. The experimentation should demonstrate how you reflect on
the process and develop your work further (U6: P3, M3 D2, M4)
|
||
Review your work detailing
your analysis of the whole stage of the production process as well as your
final selection. Describe the use of visual language in your own work (U4:
P2, M2, P4 – U6: P4, M4, P5))
|
||
Compile the portfolio (U10:
P2, M2, D2 – U6: P5)
|
||
Task 3
|
Notes
|
Complete
|
Prepare a presentation of your portfolio. This will be done by a
small panel scenario.
|
||
Present
the portfolio (U10: P4, M4)
|
||
Unit Title
|
4 Communication through Art &
Design
6: Application, Exploration and
Realisation in Art & Design
10: Personal & Professional Development
in Art & Design
|
 |
|
Qualification
|
BTEC Level 3
Extended Diploma in Art &Design (Photography)
|
||
Assessor
|
Alex Drozd, Richard Hamilton
|
||
Start Date
|
=6t
|
4th November 2014
|
|
Deadline Date
|
Week 19
|
21st January 2015
|
|
Feedback Date
|
Week 22
|
||
Assignment 1
|
Portfolio
|
This
assignment covers the following Grading Criteria
4 Communication through Art
& design (ALL)
6: Application, Exploration
and Realisation in Art & Design (All)
10: Personal &
Professional Development in Art & Design (ALL)
[See Assessment Criteria section for
details]
|
|
The purpose of this assignment
is to:
Unit
4: This unit aims to develop the breadth and depth of
learners’ knowledge, and understanding of and skills in communication through
art and design. Learners will achieve this by studying how practitioners use
primarily visual imagery to communicate ideas, messages and meaning, and then
applying findings to their own ideas.
Unit 6: In this unit learners will develop and extend their specialist
subject understanding and skills, realising their creative potential through
personal research, experimentation and communication of ideas using
specialist art and design media.
Unit 10: This unit aims to develop learners’ skills and knowledge in
their personal and professional development in art and design. Practitioners
in this field need to present their work to a range of audiences such as team
members, clients, potential employers and interview panels. They will set
personal goals and compile a professional portfolio to support their
progression.
|
|
Scenario:
In the
second year of your programme you will be considering your next steps. Some
of you will be looking to progress onto a university course, some will be
seeking employment, some will be looking to develop a business.
Showcasing
your work is crucial for this development. For instance, if you are making an
UCAS application you will be probably be called for interview. You will need
to present your work and the portfolio assignment is geared towards creating
a portfolio geared towards you individual needs.
If you
have a particular specialist interest e.g. fashion, you will be given the
opportunity to develop your specialist interest.
For this
assignment you will be asked to think about what sort of portfolio you will
need to develop, what sort of work you need to produce to include in the
portfolio, and also think about how and when you will present your work.
|
|
The Brief:
You are expected to produce a portfolio of
your work to help you progress to the next stage of your development.
In order to do this you will need to focus on
your individual career plan and think about the type of portfolio you will
need to produce.
You will need to include work already
produced in the portfolio, but you will also have the opportunity to
specialize and will be expected to create a body of new work to showcase your
talents to an audience.
Note: the portfolio may be used as the
basis for the end of year show
|
|
Task 1
|
Progression goals, research and planning
|
Completion Date: 22nd
Nov 2012
|
·
Create a plan of action for the portfolio
o Work out your progression goals – life
plan and what considerations e.g. fees grants etc and create a document to
help plan your portfolio (U10: P1, M1, D1, P3, M3)
o Think about the audience i.e. a university
interview will be a different audience to clients (U4: P4)
o Research into career opportunities to help
inform your plan these could be progression from a degree programme onto
employment (U10: P1, M1, D1, P3, M3)
o Look at portfolios – physical and
on-line/digital – decide on the type of portfolio which best suits your needs
and start to plan the contents and look of the portfolio (U10: P1, M1, D1,
P3, M3)
|
||
Task 2
|
The portfolio
|
Completion Date: 25th
Jan 2013
|
·
Create the portfolio
o Decide what ‘old’ work is to be included
and gather the work into one place/folder
o From your work on personal progression
decide on what area/specialism to develop e.g. fashion photography
o Research, plan, produce, post produce a
body of new work (this is explained in the next few steps)
o Once you have decided the nature of your
personal project you will need to select the work of at least 2 other
practitioners and create a presentation which outlines their work and how you
intend to use these sources to inform your own work (U6: P1, M1, D1)
o The presentation should also include an
analysis of the use of materials and equipment in the work of others as well
as how they have use visual language to convey meaning or promote an idea.
(U4: P1, M1, D1, P3)
o Create a project plan for the portfolio. This
should detail the work you intend to produce but also timescales, schedules,
risk assessments etc. You will need to negotiate this plan with your tutors.
(U6: P2, M2)
o Create the work for the portfolio. This is
not the finished work but should show evidence of experimentation and
development. The experimentation should demonstrate how you reflect on the
process and develop your work further (U6: P3, M3 D2, M4)
o Review your work detailing your analysis
of the whole stage of the production process as well as your final selection.
Describe the use of visual language in your own work (U4: P2, M2, P4 – U6:
P4, M4, P5)
o Compile the portfolio (U10: P2, M2, D2 – U6:
P5)
|
||
Task 3
|
Review and present the portfolio
|
Completion Date: 8th
Feb 2013
|
·
Present
the portfolio
o Prepare
a presentation of your portfolio. This will be done by a small panel
scenario.
o Present the
portfolio (U10: P4, M4)
|
||
Assignment evidence
|
Tick when complete
|
|
Task 1
|
·
Progression documentation. This will include your
research into your planned career goals, different types of portfolios and
your final plan. Bear in mind where this will be seen and the type of
audience
|
|
Task 2
|
·
the portfolio should include
·
a range of old work to show your versatility
·
new work that you have created specifically
for the portfolio
·
the presentation on the work of other
practitioners
·
a review of the new work you have undertaken
|
|
Task 3
|
·
the completed portfolio and any supportive
materials e.g. USB stick, handouts etc)
|
|
All of the
above Tasks will provide the necessary evidence for the units
listed below as outlines in the Tasks section:
|
||
Unit 4: Communication
through Art & Design
To achieve a pass grade
the evidence must show that you are able to:
|
To achieve a merit grade
the evidence must show that, in addition to the pass criteria, you
are able to:
|
To achieve a distinction
grade the evidence must show that, in addition to the pass and merit criteria,
you are able to:
|
P1 explain how media and
materials are used in the
work of others to convey
ideas and meaning
|
M1 evaluate how media,
materials and processes are used diversely to convey ideas and
meaning, drawing on own experiments to make
effective comparisons
|
D1 communicate an intended
meaning cogently to a
specified audience through
imaginative use of the
language of art and design
|
P2 create own visual
language by working with materials, media and processes
|
M2 communicate an intended meaning
clearly to a specified audience through refined use of the language of art
and design.
|
|
P3 describe ways in which
visual language is used to
communicate ideas and
meaning
|
||
P4 communicate an intended meaning
to a specified audience using the language of art and design.
|
6: Application,
Exploration and Realisation in Art & Design
To achieve a pass grade
the evidence must show that you are able to:
|
To achieve a merit grade
the evidence must show that, in addition to the pass criteria, you
are able to:
|
To achieve a distinction
grade the evidence must show that, in addition to the pass and merit criteria,
you are able to:
|
P1 carry out personal
research from contextual sources
|
M1 research and respond to
sources, showing clear
consistent and direction
and intention
|
D1 research informed,
independently selected
references, showing innovative personal thinking and creative direction
|
P2 develop solutions for a
negotiated brief, developing
and extending visual
language skills
|
M2 show initiative in
selecting and using materials, equipment and techniques, applying
understanding of the factors that influence the specialism in evaluating work
against the brief
|
D2 show perceptive critical
appreciation, meeting the
brief through applying an
understanding of the factors
that influence the specialism
|
P3 select and experiment
safely with specialist media, materials and techniques to
develop visual communication skills
|
M3 show an individual
approach to structuring, reviewing and presenting work in a coherent and
considered format
|
|
P4 review work and develop outcomes
|
M4 produce effective and
skilful outcomes that show a consistent level of knowledge,
skill and understanding.
|
|
P5 realise and present
final
outcomes to meet a brief
|
10: Personal & Professional Development in Art & design
To achieve a pass grade
the evidence must show that you are able to:
|
To achieve a merit grade
the evidence must show that, in addition to the pass criteria, you
are able to:
|
To achieve a distinction
grade the evidence must show that, in addition to the pass and merit criteria,
you are able to:
|
P1 gather information and
use it to select progression goals
|
M1 effectively source
information and apply knowledge to inform decisions on progression
|
D1 show comprehension and
skill in analysing and evaluating
relevant information to make
well-informed progression
decisions
|
P2 produce a portfolio of
art, craft or design work
|
M2 produce a structured,
considered creative portfolio
|
D2 demonstrate a high level
of skill and understanding in producing an original portfolio,
supported by an individual, innovative and informed presentation
|
P3 prepare written material
to support progression
|
M3 produce coherent,
effective written materials to meet progression goals
|
|
P4 develop personal
presentation and
communication skills.
|
M4 apply knowledge in
producing effective verbal
communication and personal presentation.
|
This brief has been verified as being fit for purpose
|
|||
Assessor
|
Alex Drozd, Richard Hamilton
|
||
Signature
|
Date
|
||
Internal verifier
|
|||
Signature
|
Date
|
||
Description
sainsbury
In a nutshellWe have an exciting opportunity for a product photographer to join our expanding online product team. You will be responsible for all product photography, small studio set-up and maintenance of all equipment. You will report into the Online Trading manager and work closely with product copywriter, online trading & merchandising, buying teams, and content team.
What I need to doManaging all product photography:
• Producing high quality product shots for non-food products (Home, Seasonal, Toys, Electricals) for the use on website and in-store communications, aligned to corporate brand guidelines
• Supporting range planning team by photographing products for in-store VM packs.
• Ensure the product is shown to its best advantage in order to maximise sales and avoid reshooting
• Managing the processing of images and dealing with any technical problems
• Retouching and colour adjustments to both product and creative imagery (as and when required)
• Producing photography (some lifestyle) for buying guides and online content (banners), when required
• Working closely with the product copywriter and online trading assistants to ensure all products are accurately represented
• Monitoring trading plans (working with trading assistants) ensuring critical products are shot as priority
• Managing and maintaining a large image library
• Working closely with the online trading assistants and buying teams for timely product content sign-off
• Responsibility for safe storage/security of all photographic equipment and stock
Managing Performance & Optimising Process
• Providing support and guidance around brand identity.
• Work cross functionally to develop consistency between all teams.
• Continuously review and suggest improvements to processes
• Be a positive champion for the online customer a
What I need to doManaging all product photography:
• Producing high quality product shots for non-food products (Home, Seasonal, Toys, Electricals) for the use on website and in-store communications, aligned to corporate brand guidelines
• Supporting range planning team by photographing products for in-store VM packs.
• Ensure the product is shown to its best advantage in order to maximise sales and avoid reshooting
• Managing the processing of images and dealing with any technical problems
• Retouching and colour adjustments to both product and creative imagery (as and when required)
• Producing photography (some lifestyle) for buying guides and online content (banners), when required
• Working closely with the product copywriter and online trading assistants to ensure all products are accurately represented
• Monitoring trading plans (working with trading assistants) ensuring critical products are shot as priority
• Managing and maintaining a large image library
• Working closely with the online trading assistants and buying teams for timely product content sign-off
• Responsibility for safe storage/security of all photographic equipment and stock
Managing Performance & Optimising Process
• Providing support and guidance around brand identity.
• Work cross functionally to develop consistency between all teams.
• Continuously review and suggest improvements to processes
• Be a positive champion for the online customer a
