The wrong type of lighting for your location can turn a playful collection into a moody, bleak and washed out set of photos.
Likewise, lighting that’s too soft and basic can take away the emotion in a dark or shadowy environment. Learning how to light your photo shoot well will help you and the model achieve the look you’re aiming for in your finished photos.
There are many different lighting arrangements for glamour photography, ranging from the simple and minimal to setups involving several lights, reflectors and white background materials.
Make sure clothing, makeup and location match
full scale
f-5.6
ISO 200
18mm
main subject hair cut poster
thinking of having a hair cut
medium scale
f-5.6
ISO 200
27mm
main subject hair cut poster and subject
sitting, thinking about his hair cut
subject bigger then image therefore the subject is the main
f-5.6
ISO 200
27mm
One-week task
This week's task is "Fashion Photography" you must recreate a famous fashion based photo shoot.
What Do We Need to Think About?
¨ Lighting: A lot of fashion shoots are done in studios, but why not use the light around you…? Torches and desk lamps can be used to highlight specific areas or objects that you might be advertising.
¨ Colour: Bold colours are very popular in fashion and advertising photography. You can control the viewers’ eyes by drawing them to specific areas of the photograph by the use of colour.
¨ Location: Studios are used, but a lot of photographers are moving outside into the worlds where people wear the items they are selling. Some photographers also contrast the garments with the location; for example, they will shoot a model in a glamorous ball gown underneath a motorway bridge. Something beautiful and expensive in a grotty dark area.
¨ Narrative: Adverts are often shot with a fairy tale quality, or as if there is a story to be told. Can u make your fashion shots look like they are part of a story…?
¨ Poses: Models are often holding very awkward poses that best show the garment or accessory in one photograph. Capturing models suspended in the air is a common pose to show the fabrics qualities.
Unit Title/s
|
31: Specialist Location Photography
1: Visual Recording
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 |
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Qualification
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BTEC Level 3
Extended Diploma in Art &Design (Photography)
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Assessor
|
Alex Drozd
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Start Date
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Week 25
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23rd January 2014
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|
Deadline Date
|
Week 31
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||
Feedback Date
|
Week 34
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19th June 2014
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Assignment 1
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LOCATION 1: Produce Location photos on a theme
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This
assignment covers the following Grading Criteria
31: Specialist Location Photography (ALL)
1: Visual Recording (ALL)
[See Assessment
Criteria section for details]
|
|
The purpose of this assignment
is to:
31: Specialist Location Photography
This unit aims to develop
learners’ skills through experience in selected types of specialist location
photography. Learners will create specialist location photographs whilst
developing their understanding of the types of specialist location
photography. Learners will review their own work with reference to the
professional requirements of the identified types of specialist location
photography.
23: Photographic Media,
Techniques & Technology
This unit aims to extend
learners’ ability to select and visually record from a range of sources in
order to communicate information to different audiences, using appropriate
presentation methods and for a range of specific purposes.
|
|
Scenario:
You have
experienced a range of photography during the course of your study. You have
experienced a range of locations, tried different approaches in the studio as
well as experimenting with a range of techniques including HDR and techniques
such as light painting.
For this
assignment you will be given a short timescale to create images for a client.
You will need to research and plan very quickly in order to make a
presentation on your ideas. You will then be given some dates in which to
create the images and a final deadline for the project.
Success
is dependent on both your organisation skills as well as the ability to
create good work in a short timescale.
|
|
The Brief
You have been asked by the
college to create fashion images to be presented at the Fashion show and/or
in your portfolios. The photographs are to be used for a display
at the Fashion Show at the college and in publicity material thereafter.
You
will need to engage with the process, plan and produce the images
accordingly. This will involve research and planning, meeting with fashion
students and agreeing the scope of the project. It may also include making
test images to practice some techniques e.g. flash on location.
You
will need to present your ideas where
you will need to outline your ideas and agree dates for the photo-shoots and
the final submission of your project.
|
|
Task 1
|
Proposal
|
Completion Date: March 27th
|
·
Initial ideas: Area for
development (what you are going to photograph and why),Location recce, plans,
·
Research: Style
of photographs to be taken
·
Plan: Plan your location photos – this
will include proposed dates for your photoshoots as well as contingency plans
for poor weather, illness etc
·
Present:
Pitch your idea to the clients.
(U31: P1,
M1, D1, P2, M2, D2 – U1:
P1, M1, D1, )
|
||
Task 2
|
Production
|
Completion Date: 15th
May for the photoshoot, 12th, 13th June for the Fashion
show
|
·
Production:
Take the photographs, ensuring that the
photos are well exposed, balanced for colour, sharp and well lit (where
applicable)
·
Computer – Photoshop etc - use the software to finalise the images
(U30: P2,
M2, D2, – U1:
P2, P5 )
|
||
Task 3
|
Presentation
|
Completion Date: 12th,
13th June and final exhibition (TBA)
|
·
Discuss the work you have
created, relate it to the images you have researched and used to present your
ideas
·
Describe
and evaluate your
working practices, identify areas which could be improved
(U30: P4, M4, D4 – U1: P3, P4)
|
||
Assignment evidence
|
Tick when complete
|
|
Task 1
|
·
Proposal
- This includes
picture research, location recce, floor plans, shooting plans, equipment
lists etc.
|
|
Task 2
|
·
Production:
take the images agreed to negotiated timescale
|
|
Task 3
|
·
Presentation:
of the images and the process. Discuss and evaluate the
processes you have used to create your images
|
|
All
of the above Tasks will provide the necessary evidence
for the units listed below as outlines in the Tasks section:
|
||
Unit 31: Specialist Location Photography
To achieve a pass grade
the evidence must show that you are able to:
|
To achieve a merit grade
the evidence must show that, in addition to the pass criteria, you
are able to:
|
To achieve a distinction
grade the evidence must show that, in addition to the pass and merit criteria,
you are able to:
|
P1
categorise different types
of
specialist location
photography
|
M1
compare different types
of
specialist location
photography
with reference
to
typical locations
|
D1
evaluate different types
of
specialist location photography with well-documented reference to typical
locations
|
P2
present ideas for specialist location photography
|
M2
present developed ideas,
for
specialist location
photography
which are
planned
effectively
|
D2
present innovative and
comprehensively
planned
ideas
for specialist location
photography
|
P3
produce specialist location photographs that realise planned
intentions
|
M3
produce specialist location photographs which are planned
effectively
|
D3
produce imaginative specialist location photographs which fully realise
planned intentions
|
P4
review and describe own
working
practices.
|
M4
justify ideas and working
practices.
|
D4
evaluate ideas and practices
|
Unit
1: Visual Recording in Art & Design
To achieve a pass grade
the evidence must show that you are able to:
|
To achieve a merit grade
the evidence must show that, in addition to the pass criteria, you
are able to:
|
To achieve a distinction
grade the evidence must show that, in addition to the pass and merit criteria,
you are able to:
|
P1
identify primary and
secondary
sources for
recording
|
M1
research and respond
to
independently selected
sources,
consistently showing
effective
visual recording skills
|
D1
demonstrate independence,
innovation
and individuality in
evaluating
and using sources,
integrating
visual recording skills
and
in-depth understanding in
communicating
information
|
P2
record visually
|
M2
show an individual approach to communicating,
comparing,
illustrating and
expanding
information and presenting work in a coherent and appropriate creative format.
|
|
P3
discuss visual recording in others’ work
|
||
P4
review own visual recording
|
||
P5
develop visual recording to produce effective outcomes
|
This brief has been verified as being fit for purpose
|
|||
Assessor
|
Alex Drozd
|
||
Signature
|
Date
|
||
Internal verifier
|
|||
Signature
|
Date
|
||
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