Wednesday, 13 February 2013

one week task - product adv-studio-richard

Tyrrell's VEG CRISPS


above is the changes and below is the original 



CAMERA INFORMATION -setting 
Date -13;2;2013
MANUAL = mode
NIKON D90
EXPOSURE/shutter speed -1/25 sec
focal length; 30.0mm
ISO speed;=400
FLASH ; flash did not fire 
F- STOP= 5.6
resolution x300
LIGHTING = INDOOR fluorescent

why I chose this image 
its a colourful image, serves it purpose.  It  has a lot going on, its busy and the background is black and white plus the man is also black and white but his tie is in colour.  The parts that is related to the product in the bag is in colour therefore it stands out and your eyes are drawn to it.

The colour of the carrot, beetroot and parsnip images stands out well and half of the green bag plus the green laves are showing fresh vegetables are used.  Under the brand name TYRRELL'S it says hand cooked and second big print is the VEG CRISP that are suitable for vegan's and vegetarian as they do not have flavouring and clearly states SEA SALT in capital letters.
  
HOW THE IMAGE WAS TAKEN 
AFTER THE IMAGE WAS CHOSEN, THE CRISP BAG WAS PUT ON A WHITE TABLE WITH A CONTAINER UNDER THE BAG SO IT WOULD STAND UP AND THE CAMERA SETTING WAS PUT IN MANUAL AND OTHER ADJUSTMENTS WERE CARRIED OUT SO THE IMAGES WAS WELL IN FOCUS - SEE THE CAMERA SETTINGS.

ONCE DOWNLOADED THE IMAGES WAS PUT IN PHOTOSHOP AND CONTRAST AND COLOUR ADJUSTMENT WERE CARRIED OUT TO IMPROVE THE IMAGES FURTHER.  
THE BACKGROUND, THE, BLACK & WHITE  AREA WAS ALSO IMPROVED SO TI WAD  MORE BLACK AND WHITE. 

SO IN THE END THE VEGETABLES HAD A RICHER COLOUR, THE BLACK & WHITE WAS MUCH MORE BLACK & WHITE AND THE BAG WAS LESS YELLOWISH. 










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